Archives For Website

You know you should have a website for your vacation rental. What that means, however, is a little vague. What kind of content do you actually need to pull your website together?

Your website is, in most cases, your first and only chance to make a good impression. It’s also a critical way to communicate essential information to both potential guests and those who’ve already made reservations.

Try to get inside your guests’ heads and anticipate what they will want to know by considering the following content checklists. It will likely take at least a few hours to pull this information together, but ultimately this investment of effort is worth it; if you don’t make it easy to find essential information through your website, travelers will turn to a competitor who does.

There are three main areas people will have questions about:

  • Your vacation rental property,
  • The community they’re visiting, and
  • The business details of the vacation rental.

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You come up with a clever name for your vacation rental property and immediately jump online to buy the website domain name. But wait – someone already has! With over 100 million “.com” domains already registered, it’s tough to find a good one that hasn’t been taken already.

SEO Friendly URLsDon’t despair – there are plenty more out there, some that may even perform better than your original choice. Put on your creative hat and start exploring, but be sure to consider these tips first:

Think like a potential renter. Think about the keywords and phrases a potential renter might search for when trying to find your property. Including popular keywords directly into your domain is a strong factor in search engine optimization (SEO) and will contribute toward higher organic search rankings (the placement you don’t pay for). Continue Reading…