Archives For Search Engine Optimization

Inbound Links SEOGetting more links to your vacation rental website is critical in helping it get found organically (a.k.a. for free) in the search engines. The more inbound links your website has from higher authority sources, the more authority your own website will earn.

Essentially, there are 2 primary ways to rank higher in Google, Yahoo, and Bing. One is to optimize your website for keyword phrases potential renters might be searching for. This includes things like your website domain name (URLs), page titles, H1 headers, and your meta description. The second, and more important, is getting more inbound links to your website from high authority websites (i.e. The New York Times has a much higher authority than Bob’s Blog).

One way to measure this authority is through Google’s PageRank. It scores a web page out of 10 and it’s logarithmic, meaning it’s much harder to move your website from a 5 to a 6, than it is from a 2 to a 3. You can check out your current PageRank here. Continue Reading…

Keyword Research Word CloudLet’s be honest — search engine optimization (SEO) is time consuming and you’re often competing against companies who employ teams of experts trying to beat the competition. The good news is, there are ways to level the playing field.

If you’re willing to put in the time and effort, there are long-term rewards to be had because search optimization has a longer lasting effect than paid advertising. When you stop paying for ads, your listing is removed and all of the traffic and bookings that went along with it are gone too. With organic search, while it’s not as easy to earn a first page ranking (vs. buying it), once you do, it’s harder for your competition to bump you out of your position.

But first, you need to have your own vacation rental website. And while you may not become an SEO expert overnight, there’s a bunch of things you can do to improve your organic search rankings. First, I suggest you check out a few resources to get you up-to-speed on the basics of SEO. My favorites are:

Finding the Best Keywords for Your Website

Continue Reading…

First, congratulations! Setting up a website for your vacation rental is one of the best things you can do to market your property. A recent survey shows that owners who utilize listing sites and a have a personal website for marketing their vacation rental have a 12% higher occupancy rate than those who solely use listing sites.

Unfortunately, the saying “if you build it, they will come” doesn’t hold much weight in the world of online marketing. Here’s a few tips to help you start generating traffic to your new vacation rental website.

Add a link on your paid listings

Add Link to Your Listing SiteIf you’re already advertising on HomeAway, VRBO, or FlipKey, add the link to your listing. It allows you to showcase additional photos and information not featured in your paid listing and adds credibility to your ad.

Add a link in your auto-responder

Auto-responders or auto-reply messages are triggered when a new inquiry is received on your listing. Because it’s important to reply promptly to new inquiries, auto-reply messages let you send valuable information to the guest when you are not available to respond personally. If you’re not using auto-responders yet, here’s why you should set up an auto-reply.

Adding a link to your website gives the potential renter more information about your property and keeps them engaged until you’ve had a chance to respond. Continue Reading…