Archives For Local Guide

You know you should have a website for your vacation rental. What that means, however, is a little vague. What kind of content do you actually need to pull your website together?

Your website is, in most cases, your first and only chance to make a good impression. It’s also a critical way to communicate essential information to both potential guests and those who’ve already made reservations.

Try to get inside your guests’ heads and anticipate what they will want to know by considering the following content checklists. It will likely take at least a few hours to pull this information together, but ultimately this investment of effort is worth it; if you don’t make it easy to find essential information through your website, travelers will turn to a competitor who does.

There are three main areas people will have questions about:

  • Your vacation rental property,
  • The community they’re visiting, and
  • The business details of the vacation rental.

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Travel Concierge on DutyI think the 3rd most asked question I get from travelers after “What are your rates?” and “Is your home available for these dates?” is “What activities and restaurants would your recommend near your home?” We typically go back and forth via email, me asking them what kinds of activities they like, if they’re traveling with children, what type of food are they looking for, etc, etc. Basically, I’ve become their travel concierge.

I decided it was a lot easier to just start posting my recommendations, favorite restaurants and upcoming events to my website. You can do the same and save yourself countless hours by directing travelers to your website. Plus, a local guide will also help your vacation rental website get found more easily online. Continue Reading…