You know you should have a website for your vacation rental. What that means, however, is a little vague. What kind of content do you actually need to pull your website together?
Your website is, in most cases, your first and only chance to make a good impression. It’s also a critical way to communicate essential information to both potential guests and those who’ve already made reservations.
Try to get inside your guests’ heads and anticipate what they will want to know by considering the following content checklists. It will likely take at least a few hours to pull this information together, but ultimately this investment of effort is worth it; if you don’t make it easy to find essential information through your website, travelers will turn to a competitor who does.
There are three main areas people will have questions about:
- Your vacation rental property,
- The community they’re visiting, and
- The business details of the vacation rental.