Travelers have a lot of options when it comes to accommodation – vacation rentals are just one of them. Getting your property to jump off a page of search results is no small feat.
What if you could position your rental in a way that maximized your efforts and did a better job of attracting your ideal renter, while possibly increasing your income? Experienced marketers advocate an approach that does just that: Niche marketing.
A niche market is a distinct group of people within a larger group of potential customers. Many consumers aren’t even aware of the rental home market yet, which makes vacation home renters a distinct group of travelers already.
However, people are always on the lookout for accommodations and destinations that meet their particular needs. That’s your opportunity. Continue Reading…