You put a lot of effort into marketing your vacation rental. You have a great-looking website, relevant information, and professional photographs. Plus, there’s the time, energy and money you’ve invested in purchasing and maintaining the property.
In many ways, all that work boils down to one critical moment: When your renters open the front door.
While your marketing efforts, and any correspondence you’ve had, are what draws guests to your doorstep, their decision to rent from you has been based on no small amount of trust and logic: They may have fallen in love with the photos, but it’s the location, budget, and their needs that made the decision for them.
The thing is, people are emotional creatures. Your home won’t leave a lasting impression because it had two bedrooms and a balcony. Instead, the tone for their trip will largely be set by what they find when they step through the doorway.
Reward the trust they’ve placed in you with the quality, service and style they expect — or, even better, exceed those expectations — by staging your vacation rental. This attention to detail isn’t just good customer service; building the perception of positive value will help protect your business and rates in the future. Continue Reading…